In this ultimate guide to blog post ideas, we are going to cover everything you need to know (or ever wanted to know) about coming up with ideas for your content. Take a look at the table below to jump to the piece that interests you or start from the top, grab a cup of coffee/tea/water, and join us for awhile.
Are you having trouble coming up with ideas for what to blog about? Or, do you not know what to write about in a blog?
Every blogger has to deal with the exhausting battle against writer’s block at one point or another. It can be stressful trying to think of new ideas that your readers will love.
As a blogger, you are going to spend a lot of time writing and promoting the content for your blog. That is all the more reason to make sure that whatever you do is in the best interest of your site.
First, take a step back and understand why you are writing another blog post in the first place. Because that is what bloggers do… right? Because you need more content? Because you are bored and want to write? Because it is Thursday?
It is common for bloggers (especially new bloggers) to churn out blog posts because they think that is the best way to blogging success. There is something to be said about having a blog that is full of content for your readers but makes sure that everything you write is purposeful.
We have found that the best way for us to ensure we are writing blog posts for the right reasons is to put ourselves in the shoes of our readers and understand their wants, needs, and why they are visiting our blog in the first place. Let's look at what they want out of you and why they might visit your blog.
A large portion of the blog reading community reads blog posts for fun or so they can forget about the real world for a bit and lose themselves online. If your blog is built for this type of audience, embrace it and make sure that some of your blog posts are fun, lightweight, and entertaining. Want to write about an awkward experience you had to make people laugh, great!
If you are writing a post with this type of reader in mind, it is a good idea to take down your walls a bit when you are writing. If you are too uptight or worried about perfect formatting, grammar, or structure it will show up in your words. Take a chill pill and it will show through your words making your post even more entertaining for your visitors.
Some people will be visiting your blog because they want to see what sort of tips, tricks, and techniques you are using in your own life. If they like what they see, they will try them out for themselves. It is common for people to take ideas from others and adapt them to their own life and your blog might be a great way to cater to this type of visitor.
Make sure to talk about your own experience, your thoughts behind doing it, and things to watch out for if someone wants to do it for themselves. That way, someone else can recreate what you did and see if it works for them.
It is also a great way to engage your visitors because they will be doing some of the same things you are writing about. You will find that these types of posts attract a boat-load of comments and discussion.
Once you have an idea of the type of visitor you want to target with your blog post, it is important to make sure that your own needs are a priority, too. Do you want to make money with your blog? Are you looking to increase the number of visitors to your site? It is important to figure this out first so you can make sure your blog post idea matches the goal. That way, you will feel confident writing the entire post knowing it is going to help grow your blog. Here is a great list to get you started.
If you intend to make money from your blog (no shame in that!), it is always good to take a step back and figure out if the post you are going to write can be monetized and what needs to be done to make it happen.
It is very common for people to start at the money part and then figure out how to write a blog post about it. That can work well as long as the product, service, or affiliate program you are promoting fits in the general theme of your site. If not, I recommend starting at the blog post idea and then trying to figure out what sort of monetization options are available. If you can't find anything good, it might be a bad fit.
The best advice we can give you is to stay ahead of your work and you can do this by keeping a list of ideas and never letting it run out.
If you have less than 10 ideas in your backlog, then you’re behind and it’s time to brainstorm!
An easy way to keep this list stocked is to take notes all the time. It may sound daunting, but once you get in the habit of it, you won’t think twice.
Whenever an idea pops into your head, document it. It doesn’t matter where you are (at the doctor’s office, on an airplane, in bed, at the gym). Put it in your phone or carry a notepad. When you get the chance, add those ideas to your list.
Keep in mind that an idea doesn’t have to be a completely thought out blog post topic. It can be as vague as a fleeting question or a feeling. If you write it down and look at it later, you’ll find that you might find inspiration for a post. But, you don't have a full backlog which is why you are probably here. So, let's dig in and help you get started.
Next, we’ll take a look at the common types of blog posts to help get your creative juices flowing. There are numerous types of articles to write and more are being invented every day. Use this list as a starting point and make sure you understand the basic types of posts.
It turns out, people love to read lists online. That is why most of the popular posts these days are 50 ways to do X or 5 things to avoid when doing Y. These can be a great way to add content to your site because they don’t necessarily need a ton of content to be popular.
Find a topic that you are familiar with and come up with 20+ items you can put in a list. Then, add a few sentences to each item to round it out and you are done. People can browse it quickly and scan for what they want.
Bonus points for incorporating it with social media. Since it is easily consumable, your readers don’t need a ton of attention span to get through it. Great for slacking off while at work!
This is pretty self-explanatory, too. Find a topic and write down everything that needs to be remembered in order to do it successfully. It is a great way to help your readers copy the process and make sure they don't forget anything.
Checklists are also a great way to get social shares and links to your website because they can be extremely useful if you choose the right topic. Everyone has a lot going on these days and if you can make things easier by creating a simple list that they can go through every time they want to do something they will love you for it.
An interview is pretty self-explanatory. You find an expert or prominent blogger on a specific topic (ideally one in the same space as you) and sit down with them over Skype or email and have them answer a laundry list of questions.
Then, take the transcript of the interview and write a blog post about it. Try to add a little more than just the questions and answers to keep your readers engaged. Feel free to add your own opinions or comments as you go along.
Everyone loves to hear what experts have to say and if you can get an interview it can be a great way to grow your blog readership and add a lot of valuable content.
Everyone loves a good motivational pick-me-up during their day. If you have had a personal success or have seen one that is worth sharing, it can be a great starting point for new content. Like we mentioned above, a lot of people read blogs to hear about success so they can try and mimic it themselves. You will actively engage your visitors and build an audience that is happy for you to succeed. It is truly a win-win.
When writing these types of articles, try to focus on achievements that are rare in order to attract the most attention. Business successes are a great starting point. If you have put in a lot of time and effort and are finally seeing some dividends in either income or traffic, share it with your visitors and you may help push them along through your success.
Do you use products every day? Of course you do! If they fit into the topic of your blog, creating reviews for some of them can be a great way to help your readers find a great new product. First, find a product that makes sense for you readers and creates a detailed review of it including the pros, cons, what to watch out for, and your personal experience with it.
These types of articles are great places for affiliate links as well. Since you have used the products you can honestly recommend that your readers purchase it.
Always use the products before making a recommendation! You don’t want to start off on the wrong foot by giving your readers a dud.
Many blogs are created to try and make money. If you are successful through your blog or even your offline work (such as investing or businesses), it can be a great way to connect with your readers. This type of post is usually recurring on a monthly or quarterly schedule. In each post, you share line-by-line how you made money and how much you made with your readers.
This can be pretty scary for new bloggers since you are putting your own finances and personal life for everyone to see, so we recommend limiting it to only a subsection of your income. To start, try focusing on just your blog or one specific money-making venture you are pursuing. Write down how much you spend on hosting, content, advertising, etc and then write how much you made through affiliate programs, display advertising, or other opportunities. That's all it takes.
It is good to stay on top of these type of posts and always make sure you publish them on the right schedule. These posts tend to get a lot of subscriptions because your visitors will want to see how you are doing every month.
If you are making money, this can be a great way to build authority and will cause more of your readers to take your other posts that are promoting affiliate programs more seriously (thus increasing your conversion rates).
If you feel comfortable having your life online and are successful, this is a great way to add a whole new set of readers to your blog.
Who doesn’t love a chance to win something? If not, the lottery sure wouldn't exist! Creating a contest for your blog is an excellent way to attract new visitors that may not usually find your site. It will also generate some positive PR for you and your blog because you are giving something away.
Come up with a meaningful prize that is related to your blog. Ideally, you want to attract people to your blog who will come back again once they know you exist. It doesn’t have to be expensive, but a $50 or $100 prize can attract hundreds or thousands of visitors and it may well be worth the cost.
You will want to create a dedicated page for the contest that has the entry rules, some information about the rest of your site, as well as an opt-in form for the contest. I always recommend collecting at least an email address so you can grow your list at the same time.
As a word of caution, always consult your tax advisor before giving away stuff for free. There may be specific laws or tax consequences that you should be aware of before starting it.
There is a ton of good information on the internet, but it can be really hard to find sometimes. By putting all of the best information in one place you can add a lot of value to your site and attract readers. Who wants to search Google for hours when they can go to one place that links to all of the great resources available? Find a topic (types of tools, services, and products are great candidates) and research the best 10 or 20 great posts and information related to it. Put them all on one page and give each link a few hundred words of supporting information.
By compiling all of the links in one place, you will be doing your visitors (and the people you are linking to) a huge service in matching people with their needs.
As you grow your blog and readers, you will find that you get a lot of questions. These could be about how you got started, what products you use or recommend, or what diet you use. As you get these questions (and hopefully answer them personally through email) write them down.
Once you have enough, creating a blog post that lists your most frequently asked questions as well as your answers is a great way to connect with your readers. It will also turn into a great resource that others can use (and will help cut down on the number of emails you have to read every day).
Each answer doesn’t have to be lengthy and liberally link to your other blog posts if they answer the question more in-depth. As an aside, user questions are a great signal for what content you should make next.
Everybody loves a quick way to remember information or make sure they have all of their i’s dotted and t’s crossed. Come up with a topic that may have a lot of lengthy information and condense it into a quick and easy summary, checklist, or infographic. You want to aim for quick and easy with this type of blog post since it is supposed to be a way for people to “cheat” the long information and get right to the good stuff.
These types of blog posts are a great candidate for social media as well as infographics since you want to condense the information as much as possible to help out your reader. If you can’t fit it in 1-2 pages it probably isn’t a cheat sheet.
Always do a quick google or social media search before you create these cheat sheets. It will give you a good idea of what other people have created (and what works) as well as show you the quality bar you need to achieve before you publish your post.
Do you feel strongly about something? If you wrote a blog post about it, would it be interesting and persuasive? Then do it! It is a great way to share your personal experiences with your readers and teach them something new.
A travel blogger may have something like “Why I’ll never go back to the Arctic.”
You can’t expect yourself to continue to produce great ideas forever without a little outside help. Here are some great ways to research ideas and inspire yourself.
Go through your old blog posts. Some posts are very general and you’ll be able to find a subtopic that you can write a new post about and go more in-depth.
Some posts open the door for sequels, like “How to Plant a Maple Tree” could follow up with “Pruning and Maintaining Your Maple Tree.”
If you have a positive post, write a negative post. But make sure it’s still fun to read! Remember “The 5 Best Beaches in Southern California” example? Well, what about “The 5 Worst Beaches in Southern California”?
So, we gave you information on how to think about your posts as well as the common types of posts that you can write, but you may still need a little help getting started. Here is a list of blog ideas that you can use, steal, and modify to help you plan out your content.Informational Blog Post Ideas
If you already have an email list, try changing the schedule of your outreach. Then, track how it affects your income, comments, or other interactions. Hypothesis, Trial, Results.
We can all get stuck in a pattern of eating, sleeping, working. Try breaking the habit with a specific difference (such as getting up slightly earlier) and then track how it affects your mood, productivity, health.
If you already have posts with traffic and affiliate links, try changing up their density or add a call to action button or images to try and get more people to follow them. After a few weeks or months, reflect on the results and share them.
Are you a social media expert? Or, can you do enough research to become one? Write down everything that someone needs to know to tackle the Pinterest beast and bend it to their will.
Camping with your pets can be a rewarding experience, but it shouldn’t be undertaken if you don’t know what you are doing. Come up with everything someone needs to be safe and successful with their pets and put it all in one place.
Many of your readers may work from home or may be self-employed. It can be hard to stay on task and disciplined when you don’t have a boss telling you what to do all the time. Write down all of the secrets, things to watch out for, and techniques that can be used to stay productive.
Every blogger has a theme they use for their blog. Whether or not it is paid or free sharing your experience along with a tutorial (and affiliate links if possible) makes for a great post.
Every blogger should also have a way to gather emails from their visitors and some way to send periodic letters to them. Review the products you use so your readers can use them, too.
You don’t have to limit reviews to things you use to make money. If you had a great experience at a concert, theme park or hiking trail share it!
If you are having trouble keeping up with Social Media, this challenge is for you. Trying making at least one post on social media every day. After you complete an entire month it will become a habit and won't seem like such a chore.
Eating out can cause stress on our bodies and our wallets. Try making 30 days worth of meals for yourself and document it all online. Who knows, maybe you are a great chef and never knew it.
Steven king has a famous quote where he mentions that he won't finish his day until he gets around 10 pages of his most recent book written. This amounts to about 2000 words/day. Try it for yourself if you are having trouble publishing content consistently.
Write a list about everything that needs to be done before you post an article to social media. Make sure to include the image sizes as well as the title and descriptions.
Do you have a special list you follow to make sure you posts are ready for Google? Share the steps you take so your followers don't forget anything on their next post.
If your readers have kids, they will certainly be spending some nights away from home. Share a list with them to make sure that they have everything prepared for that first night away from home.
At this point, you know more about blog post ideas than anyone else who hasn't already read this entire page. Take some of our ideas and mold them into your own to keep your backlog full. Writer's block sucks and the best way to avoid it is to stay ahead of your content. Remember to always take notes, keep a list of ideas, and never let it run out.
You can find inspiration in the most unlikely of places so always be ready for it.
Thanks for reading! Have any more questions? Comments? Share what has worked for you or what we left out. We'll add them in to keep this post the best resource on the net.