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About Me Page - Tips, Tutorial, and Guide for 2018

Whether you’re just starting your very own website or have been blogging for years, the “About Me” page on your site is not to be neglected. Serving as a virtual introduction of yourself, the “About Me” page can encourage readers to trust your content, relate to your writing, and get involved with your brand. A generic explanation of your background simply isn’t going to cut it in the current blogosphere, which is already brimming with interesting, original bloggers. That doesn’t mean, however, that there isn’t room for your own, one-of-a-kind point of view.

It can be exceedingly difficult to create an “About Me” page that makes the perfect impression on your readers. While it’s essential for you to catch the reader’s attention, you must also be concise, describe your credentials, and inspire readers to subscribe, all the while maintaining a voice that is truly your own. As one of the most visited pages within a blog, the “About Me” page is completely worth your time and effort. Keep reading to learn how to make your “About Me” page unforgettable.

Preparation

If you find yourself dreading the process of writing your “About Me” page, you’re not alone. Writing about yourself can be uncomfortable, and it’s hard to know what information to include. But, taking some time to prepare before you write will make the process run more smoothly. Preparation will also give you a clear idea of what to write about, which will make the finished product focused and organized.

Brainstorming is a great way to plan before you write. Especially if you’re at a loss as to what to write about yourself, brainstorming will give you ideas on what makes you and your writing distinctive. So, grab a pen and paper, find a quiet room free of distractions, and begin to ponder:

Your future goals

The goals you have set, both personally and for your blog, will help set the tone of your “About Me” page. Maybe you’re an avid traveler and aspire to take a tour through Europe, documenting your experiences along the way. Maybe you’re an established writer and plan to use your blog as a platform for greater exposure. Whatever your aspirations may be, they will help set the tone for your writing.

Your values and beliefs

What makes your work different from that of your fellow bloggers? Your approach to what you do is driven by your core values. You may work to support your family, to express your creativity, to advocate for the arts, or to aid those seeking guidance. You may be driven by a religion, by personal aspirations, or by the desire to help those in need. Whatever it is that you believe in and feel is important should have a presence in your blog.

Your passions

You likely began your blog as a way to pursue something you’re passionate about. The thing that inspires you, (whether that be fitness, food, fashion, travel, literature, etc.), should be a focal point in your “About Me” page. If you’re passionate about it, many of your readers will be, too.

Once you’ve brainstormed these broader topics, ask yourself the following questions to further hone the writing on your “About Me” page:

Who is my target audience?

What type of people are you hoping to reach with your blog? Ideally, your audience will be a group of people that can relate to you, as this will make the your blogging experience very rewarding. Your audience will also determine the tone of your blog as a whole, so think through this question carefully. Focus on the audience you’d like to have before you start writing, and think about what they’ll want to know about you. For example, if you’re a food blogger, you may want to reach an audience of foodies, and your readers will be interested in your experiences with food. We’ll go further in-depth with your target audience in a later section.

What can I offer the reader?

You need to give your audience a reason to keep coming back and reading your content. So, consider what it is that the reader will gain from visiting your blog. Perhaps you offer unparalleled advice on pursuing a career in the music industry. Maybe your blog provides exclusive restaurant recommendations for regions across the country. Your offering may be as simple as a promise of entertaining posts for your audience to read in their free time. Think about how to convince readers that your blog will provide them with something of value.

How am I different from other blogs offering the same thing?

It’s no secret that, with the amount of content on the Internet today, the idea behind your blog will be at least somewhat similar to a site that’s already in existence. But, your approach to the topic of your blog and the personality behind your writing has the potential to be wholly unique. So, think about how you can deliver something to readers that they won’t be able to find anywhere else. Perhaps you overcame major obstacles to get to where you are, have extensive experience in a certain field, or present the information on your blog in a way that distinguishes you as an individual.

What is the driving force behind my blog?

Why did you start a blog in the first place? Even if you simply started your blog as a hobby, identifying your motivation behind becoming a blogger will help you tell your story on the “About Me” page and convince readers to support your blogging endeavors. Explaining what got you inspired to put time and effort into your blog is a great way to engage readers and make your “About Me” page personal.

The Basics

Readers will visit your “About Me” page to learn more about you and the content on your blog. Are you unsure of what readers will want to know? If so, you’re certainly not the only one--many bloggers struggle with writing about themselves. Know that an “About Me” page should answer four basic questions, which will give readers a focused overview of you and your content. These questions are:

Who are you?

It doesn’t get simpler than this--readers want to know your name! Your “About Me’ page is an opportunity to introduce yourself, just as you would when you meet someone in person. In addition to your name, it’s a good idea to include where you’re based. There are a couple of reasons for this. Mainly, the region that you work out of may influence your content, and it will give readers a clearer picture of who you are. Additionally, making the general area in which you live public knowledge could open up great promotional opportunities once you gain a certain level of recognition.

Another way to explain who you are is to provide some details that define you. You may be a mother, an athlete, a photographer, a traveler, a foodie, etc. What about you guides your lifestyle and the content of your blog?

What do you do?

In addition to introducing yourself, you need to introduce your blog. Basically, you need to tell readers what your blog is about and what type of content they’ll find there. Your “About Me” page is also a great place to share your vision for the blog, and what you hope readers will gain from visiting it.

How do you do it?

Once you’ve established the content you share on your blog, you should establish how you deliver that content. Do you post on a daily, weekly, or monthly basis? What can readers expect to find within your posts? If you use your own photography, you may want to mention that on this page. You want to explain to the reader how you approach the process of developing content and why that approach makes your blog worth their attention.

Why do you do it?

Why have you chosen to be a blogger? The answer to this question is an incredibly important part of your “About Me” page--your passion is what will make your content interesting and original. Additionally, your readers want to know that you’re invested in your blog and motivated to make outstanding content. You may choose to summarize the events in your life that led you to start a blog, or perhaps the moment when you decided to pursue a certain interest. Mentioning what it is that inspires you to keep blogging, whether it be the opportunity to connect with others, the ability to have a job you love, etc., may also be a good choice.

Use the four questions listed above as guidelines for the information you use to structure the “About Me” page. Your interpretation of these questions may be different from others, and that is completely okay. The goal is to tell readers the most important aspects of yourself as a blogger and the content they’ll find on your blog.

Your Audience

A successful “About Me” page will have been written with not only the author in mind, but also the audience who will be reading it. To keep readers coming back to your blog time and time again, you need to relate to them. To relate to them, you need to understand who they are. So, who is your target audience? These are the people that you hope to reach with the content of your blog. Define your target audience with elements including:

Age

The content of your blog may be fitting for a certain age demographic. For example, the target audience for a blog about college life would mainly be geared toward students aged 18-21. It’s important to note, however, that there are certainly many blogs that have audiences of all ages.

Gender

Some blogs are geared mainly toward either men or women. For instance, a beauty makeup blog would have an audience of primarily women. Some lifestyle blogs offer guidance exclusively for a single gender.

Interests

To enjoy your blog, readers will need to be interested in the content. For instance, a blog about travel would appeal to an audience that is interested in learning about different destinations and cultures.

Aspirations

You may be aiming to help your audience reach their goals with your content. What goals can you help them with? A wellness blog would be helpful for readers hoping to lead a healthier life. A cooking blog may be geared toward people aspiring to make more meals at home, rather than eating out. Considering your audience’s potential aspirations is important--doing so will help you create content that will make a difference in the lives of your readers.

Your “About Me” page needs to convince readers that you can help them, inspire them, entertain them, or otherwise benefits their lives with the content of your blog. You can do this by briefly explaining what your blog has to offer and why readers should care. When writing about yourself, consider what the readers will want to know about you. For example, if you offer advice on your blog, readers may want to learn about your credentials so that they trusts your claims.

You may want to thank readers at the end of your “About Me” page for their support. This is a nice way to involve readers and wrap up your writing. 

Honesty

When writing about yourself on your blog, honesty is key. You need to earn the trust and respect of your readers, and twisting or changing the truth will hinder you in that process. It can be tempting to exaggerate your achievements and credentials to sound more impressive to readers, but doing so can seriously damage your reputation. If it becomes known that the information on your page is even somewhat untrue, the success of your blog may be significantly jeopardized. So, keep it simple and don’t worry about impressing readers or intimidating the competition. Take pride in your true accomplishments and include them in a way that displays humility. By being completely honest, you’ll attract readers that are a good fit for you.

In addition to being honest with the information you include in your “About Me” page, you should aim to give a truthful impression of yourself through your writing. Simply put, your writing needs to sound like you. Don’t try to write like someone else; readers want to learn more about YOU.

Credibility

Your “About Me” page is a fantastic opportunity to inform readers of any accomplishments that relate to your blog and your process for creating content. Sharing your experience and achievements is also the best way to prove that you’re an authority on the topic of your blog. Readers are more likely to revisit your blog if the trust that the information you provide is reliable.

There are many ways to establish credibility in your “About Me” page, and it’s up to you to decide what will be the most effective tactic to take. Consider using:

Awards, features, and recognitions

If you or your blog has received any special recognitions, you may want your readers to know. Awards, features in other publications, and any other special mentions that may bring esteem to your blog may be included in your “About Me” page.

Education

You may want to mention your education as part of your credentials. This is especially true if you, for instance, have a degree that relates to the content on your blog. Even if your education doesn’t seem to directly correlate to your work as a blogger, you may want to include it, as your education often plays a role in who you become.

Jobs

Readers may be interested to learn of jobs that you previously held or currently hold. Your work as a professional helps readers learn of your area of expertise and get a sense of your background. If you have past experience as a blogger, you would definitely want to include that here (i.e. I have been a blogger for the past ten years…).

Popularity

If you’ve gained popularity on any of your online platforms, that’s another way to prove credibility as a blogger. Whether in the form of subscribers, followers, or views, a strong online presence is a major plus for readers. Mentioning this in your “About Me” page is also a great way to subtly promote your social media accounts or other websites you may have.

Testimonials

This mainly relates to bloggers who use their blog to help their business. For instance, if you run a blog to promote your jewelry business, you may include a testimonial from a customer who has purchased multiple pieces from you. If you’re an established blogger, a testimonial may be from a loyal subscriber who thoroughly enjoys your content. Whatever the case may be, a glowing testimonial may impress readers and give you an edge over the competition.

Success stories

For bloggers promoting a certain lifestyle, mindset, or fitness or diet regimen, including the stories of individuals who have benefited from your guidance is an excellent choice. This will show readers that your ways have worked for people in the past and may work for them, too.

Your “About Me” page is the perfect opportunity to draw attention to your strengths. If you’re especially proud of specific blog posts, products you’ve developed, or services you provide, you can showcase them here by briefly mentioning them or providing a link for readers to learn more. You don’t want to mention several posts, products, etc. in your “About Me” page, as doing so will make the page seem unfocused, but choosing one or two to draw attention to can work to your advantage.

Although you want readers to learn of the achievements and experiences that have gotten you to where you are today, be careful not to let your “About Me” page become a resume. Mainly, this means to only include credentials that are relevant to your blog. Use your judgement to omit unnecessary information; by doing this, you’ll allow readers to focus solely on what it most important. Also, take care with how you present your credentials. Make sure your tone isn’t overly formal or professional, as this can come across as cold, impersonal, or bland.

By telling readers of your experience and accomplishments, you may feel like you’re bragging. However, readers really do want to know what you qualifications are, so don’t be shy! Cite all relevant credentials clearly and in a way that is true to who you are. Telling readers of awards and accomplishments isn’t boasting--after all, they chose to visit your “About Me” page because they wanted to read about you.

Individuality

The people that visit your blog have most likely already read countless “About Me” pages on other blogs. To stand out amid all that competition, you’ll have to let your individuality shine through. This is much easier said than done--making your “About Me” page different from everyone else’s while providing the information readers want to know takes a great deal of creativity. Luckily, we’ve come up with three ways to help you construct a page that stands out from the crowd: develop a unique headline, utilize vibrant language, and include personal details.

1. The Headline

Titling your “About Me” page, well, About Me, may seem like a no-brainer. But by doing this, you’ll miss out on an awesome way to differentiate yourself right off the bat. Instead of settling for a run-of-the-mill headline, you can use an original, memorable statement that will catch the reader’s attention. This could be a quote, a slogan, or a line from your favorite blog post. Your title could even be as simple as a few words that describe you succinctly. Using the previous example of a food blogger, this may read:

Italian Author and Pasta Enthusiast

A quote could be as simple as:

I always eat dessert first.

And a slogan might read:

Authentic recipes for the modern foodie.

These are all just basic examples; the title you construct should represent your identity as a blogger. Keep the title short and sweet, and don’t worry if it doesn’t seem catchy or witty. As long as your title is genuine, it will be a positive addition to your page.

When you allow your personality to come through in your writing, readers will have a better sense of who you are. Plus, your writing will be wholly unique and interesting to read, helping you stand out from the thousands of other popular bloggers online today.

2. Vibrant Language

If you take a look at some successful “About Me” pages, you’ll notice that the writing jumps off of the screen--it seems as though the author is actually having a conversation with you. Achieving this effect with your writing will draw readers in and maintain their interest. Plus, writing in a tone that is true to how you speak paints a clear picture of who you are.

Imagine that you’re describing your background and interests to a friend. How would you sound? The bright, conversational tone that you would have with a friend should be similar to tone you take with the readers of your blog. The writing in a blog can be less formal than, say, a letter you send to a prospective employer. A blog allows you to write how you would like to, without constraints. In fact, an overly formal “About Me” page can come across as stiff and cold to readers. This isn’t to say that you can disregard spelling, grammar, or general clarity in your writing, but you have creative freedom to show your personality.

3. Personal Details

Using small, personal details to supplement your backstory and information about your blog is a great way to make your “About Me” page truly your own. The little things that define your personality and the story of how you got to where you are will make your page original and interesting.

To gather personal details to include in your “About Me” page, you’ll have to go beyond basic facts about yourself, such as past jobs, the city you’re from, and your education. While you may still want to include these facts, using them alone may make your page read like a resume. Think along the lines of what a friend would want to learn about you, rather than an employer. Answering the following questions may help you develop some personal details that will breathe some life into your “About Me” page:

  • What are your passions and interests?
  • What is your dream job? Is it the job you have currently?
  • When you were a kid, what did you want to be when you grew up?
  • Which adjectives would you use to describe yourself?
  • What are your strengths and weaknesses?
  • What do you aspire to?

While these questions may conjure up some introspective answers, don’t be afraid to keep your writing light with some fun, less serious facts about yourself. Think about your favorite books, movies, music, places to visit, etc. The bottom line is that your readers what to get to know you--what you tell them doesn’t have to be conventional as long as it’s relevant and genuine.

Photos and Videos

It’s true that excellent writing will help make your “About Me” successful, but adding a simple photo is an essential step in gaining your readers’ trust. Adding a picture of yourself will put a face to the name for readers, making your online persona seem more human and relatable. Also, while you can never be sure of authenticity on the Internet, sharing a photo of yourself helps to build a relationship with your readers and make you seem more genuine. A personal picture will help your page aesthetically as well by adding visual interest.

When selecting a photo to represent you on your “About Me” page, make sure it’s of a professional caliber. That doesn’t mean it has to have been taken by a hired professional photographer during an expensive photoshoot. But, the photo shouldn’t be blurry or taken from very far away, and it should be of a high resolution. Generally, avoid using a photo that has other people in it, but if you do, make sure it’s obvious to the reader which person is you.

Dislike the idea of posting a photo of yourself on your “About Me” page? You aren’t alone. Some people simply dislike photos of themselves, and others would rather maintain some level of anonymity. There are ways to provide readers with an idea of what you look like other than a traditional headshot. Consider using an illustration, cartoon, or caricature of yourself. These playful alternatives keep your appearance somewhat more private but still provide readers with an image to associate with you.

If you have other high quality photos or a video that introduces you or your blog, consider including it in your “About Me” page. This may be a photo that helps tell the story of how you became a blogger, or a video that gives an overview of what your blog is about. Don’t use too many visual aids, as they may overwhelm the reader, but using a few different ones tastefully can boost the effectiveness of your page.

Keep Them Coming Back

Seasoned bloggers know that one of the keys to building a loyal reader base is encouraging them to check out more of your content at any chance you get. Your “About Me” page is an opportunity for you to promote your blog or brand and prompt new visitors to get involved. Whether your goal is for readers to follow your accounts, subscribe to updates from you, join your email list, etc., you can make it easy for readers to do just that on your page. If you have other blogs or a shop that readers may want to check out, be sure to include a link to that as well.

Include a large and visible button, link, or email form at the end of your page. It’s a good idea to give readers multiple ways to connect with you--some readers may prefer to follow your social media accounts over joining an email list, for example.

You also can cultivate traffic for your blog if you have an existing blog post that ties in with something you mention in the “About Me” page. Simply add a hyperlink leading to the relevant post in the section of text on your “About” page.

Visitors to your blog may want to contact you directly, so make your contact information easy to find. This can simply mean providing an email address that people can reach you at with any blog-related inquiries. Established bloggers and business owners may also provide a P.O. Box address and a phone number.

Writing Tips

It’s easy to get so caught up with the content of your “About Me” page that you forget to ensure the writing itself is of a high quality. Writing that flows, makes sense, and is free of typos will make your blog seem more professional and appealing for readers. The following tips are intended to help you write a professional-level “About Me” page.

  1. Maintain a tone that’s appropriate for your audience and is consistent with the rest of your blog. For example, if your blog is aimed at teenage girls, don’t suddenly take on a corporate tone in your “About Me” page.
  2. Aim to be as clear and concise as possible. Don’t use overly technical or complicated language, and avoid wordiness. Try to get your entire point across in as few words as possible.
  3. When structuring your page, put the most crucial details first. Especially with online content, you can’t trust that every reader will stick around to the bottom of the page.
  4. Edit, edit, edit! Include the most important details and nix anything that’s irrelevant. Stay focused on the main points of your page and don’t stray far from them.
  5. Once you’ve come up with a draft, read it out loud to yourself. This is a great way to catch typos and awkward wording that may not have been apparent when reading from a screen. Reading your writing out loud will also help to make sure that the sentences flow nicely.
  6. Know that whatever you post doesn’t have to be final. The beauty of publishing on your blog is that you can always go back and edit the page after you post it. In fact, you should review the page on occasion and update it when appropriate.
  7. Make the “About Me” page easy to find from anywhere on your blog. You don’t want to make your readers hunt around for it, especially if a reader is looking to contact you with promotional opportunities. Consider adding a link to or a passage from your “About Me” page as a sidebar on your site. This will make it visible and accessible no matter what page the reader is on.
  8. Don’t forget about formatting! How the content is presented can truly make or break a blog. On your “About Me” page, consider bolding some important words or phrases that you want to draw emphasis to. You can also achieve this effect by making the words or phrases a larger font size.

Keep these tips in mind as you write, proofread, and edit your “About Me” page. Paying attention to not just what you say, but also how you say it, will greatly improve the overall quality of your writing.

Conclusion

With the constant growth of Internet content, there are more blogs currently online than ever before. This means that, as a blogger, you’ll have to compete with a high amount of established and successful blogs. As this article has illustrated, your “About Me” page can be a significant boost to the overall quality of your blog. Your “About Me” page is an opportunity to tell readers what you’re all about, what to expect from your blog, and how to contact you. It’s also a chance for you to distinguish yourself from all those other blogs out there today. We’ve provided the information you need to get started on a fantastic “About Me” page. Now, it’s your turn to make this page entirely your own.